The New Flat Rate alternative for small HVAC shops
The New Flat Rate built its name on getting techs to sell instead of just quote, and the pricing book that comes with it reflects that: built-in options, upsell paths, a system designed around how a sales-trained tech works a call. It’s a good system. It’s also priced and structured around ongoing membership, which is a heavier commitment than a lot of small shops want when all they’re really after is a price book that’s actually set at their margins.
Here’s how the two stack up if you’re weighing your options.
Why shops search for a New Flat Rate alternative
TNFR’s pricing book is comprehensive and the sales training that comes with it has real value for shops that want to build a selling culture. The tradeoff is cost and complexity. You’re paying for a membership that bundles pricing, training, and support together, and if what you actually need is a Housecall Pro price book set at your target margins, you’re paying for a lot of extra machinery to get there.
PriceTuneup strips it down to the part most small shops actually need: a correctly priced HCP price book, built once, owned by you.
What the Margin-Right Rebuild includes
$249, one time, done for you:
- Complete Housecall Pro price book rebuild at your target margins
- HVAC starter task library, 500+ tasks
- Good/better/best presets on your top 50 services, so you get the option-selling structure without the full membership
- 3 months of PriceTuneup software included
- Annual price-review checklist and price-increase letter templates
- Import-verified clean HCP load
Stack value on all of that comes to $1,664. You pay $249. We hold it to 10 rebuild slots a month since each one is built by hand for your numbers, not pulled from a template. Want to see what a well-structured task list looks like before you commit? Grab the free HVAC price book template.
If you’re building out a formal sales program and want training baked into your pricing tool, TNFR’s membership model earns its cost. If you want your Housecall Pro price book fixed at your target margins without signing up for a training system you may not have time to run, that’s the gap PriceTuneup was built for. Curious how the other flat-rate platforms compare? See the best flat-rate software for small HVAC shops.
The 60-Day Ticket-Lift Guarantee
If your average ticket doesn't go up within 60 days of importing your new price book, we refund the full price — and you keep every file.
Frequently asked questions
Does PriceTuneup include sales training like TNFR does?
No, and we’re not pretending otherwise. What we include is good/better/best presets on your top 50 services, which gives your techs an option structure to present without a full training curriculum attached.
Is $249 really one-time, or does it roll into a subscription?
It’s one-time for the rebuild. Continuity software access ($299/yr, founding rate $199/yr for the first 25 subscribers) is optional and separate. You’re never forced into it to keep your price book.
Can I switch from TNFR without losing my current pricing structure?
Yes. We rebuild your HCP price book at your target margins using your numbers, not TNFR’s book. You’re not trying to port their content over, you’re getting a fresh build.
How does the free analyzer protect my pricing data?
The Margin Leak Finder runs entirely in your browser. Your cost and pricing data never gets uploaded anywhere, it stays on your machine the whole time you’re using it.
What if I only have 40 services, not 50?
The good/better/best presets apply to your top 50 or your full list, whichever is smaller. Small task lists aren’t a problem, that’s exactly the shop size this was built for.
Get a clear read on your current pricing first
Run your existing price book through the free Margin Leak Finder before deciding anything. It’s browser-based and private, and it’ll show you where your current pricing is leaving margin on the table. When you’re ready to fix it, one of the 10 monthly rebuild slots is open for $249, backed by the 60-Day Ticket-Lift Guarantee.